The process of selecting news for publication is as important as the real events. This process can even be more important than the events themselves. It determines whether something becomes news or not. Here are some of the factors to consider when selecting news:
Current events
Keeping up with current events in the news is not hard, especially with the internet and social media. You can even program websites to notify you when a new story is published. You can even follow news sources on Twitter or “like” news programs on Facebook. These websites offer a wide variety of stories about the world. But what do you really know about current events? What are the biggest stories of the year? Which ones did you like?
Celebrity stories
There are many different ways to become a celebrity, but sometimes you just happen to stumble into it. In this category, you’ll find everything from stories of real people who were discovered in the wild to the more mundane. For instance, movie legend Pamela Anderson made her acting debut when she was spotted at a British Columbia Lions football game in 1989. After appearing on the stadium’s screen, she signed a deal with Labatt’s beer. Another example is Lana Turner, who found fame at a soda fountain in 1937. The Hollywood Reporter publisher Billy Wilkerson spotted her while she was skipping class.
Magnitude
The impact of central bank announcements on the value of bonds and stocks is well-documented. It’s been shown that these announcements cause less comovement of bonds and stocks than other types of announcements. This research provides excellent information to both academics and practitioners. In particular, it shows how the magnitude of news can have an impact on price changes. There are many other examples of news effects on the value of bonds and stocks.
Relevance
Using ethnographic methods, we study how people construct meaning from news stories. The first step in analyzing the relevance of a news story is to examine how users explicitly construct meaning from its text. Specifically, we ask how news users construct relevance by examining the language they use to describe the news. Using a language-centered approach, we identify how news users categorize news according to their own social lives and preferences. This helps us better understand how news affects the lives of individuals.
Advertising
According to a recent study in the Journal of Advertising Research, advertisers are losing their interest in news content because of declining click-through rates and the lack of customization of online ads. In fact, less than one percent of online ads are clicked on. The golden goose of digital advertising is becoming harder to crack, with large tech firms taking up to 70% of the ad market. However, this approach is not sustainable. As a result, advertising revenues are shrinking, and the effectiveness of ads and views per view are declining.